Monica has owned and operated Seaberry Design and Communications for almost 20 years. She used her background in Fine Arts to kickstart a career in illustration and eventually graphic design. Monica has led her firm through periods of challenge and growth, while consistently evolving to meet her customer’s needs.
TAKEAWAYS
Where you start may not be where you end up.
I thought I was going to start a company that created brochures, so I went around offering that service. What I learned by visiting businesses is that brochures were just a way to learn what they really needed. They’d say, ‘We don’t need that, but can you do this?’. One of my first clients 18 years ago started with a need for infographics, and they’re still a client today—we grew to support their changing needs.
Some Will. Some Won’t. So What. #SWSWSW
One of the hardest, most important muscles to develop as a business owner is the ability to keep moving on. Ideally, after loosing a proposal give yourself five minutes to mourn and then go on to the next. Removing emotion from business is on-going work, but when somebody says ‘no’, or I loose a proposal, I remind myself it has nothing to do with me or my personal life.