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“I kept meeting women who were incredibly good at what they did and wanted to leave corporate. They had the expertise—they just didn’t know how to price, pitch, or package it. That’s where I realized I could help.”
Jac White is the founder of Honeybees Group and host of the Girls Make Bank podcast. Jac spent over 20 years in sales and business development at places like Learn Best, Daily Candle Candy, the New York Times and Armani Exchange, before launching her own company to help women sell with confidence. She's been featured in Forbes and has spoken at Shop Talk and Advertising Week.
TAKEAWAYS
Sell Before You Build
It’s easy to spend months perfecting your brand, website, packages, and marketing materials, but paying clients should come first. Start having conversations from day one to understand what people actually need, what they’ll pay for, and where your expertise can provide the most value.
Your business will evolve as you learn what you enjoy doing and how you want to work—hourly, project-based, on retainer, or something else. Don’t wait until you have it all figured out. Start selling, generate income, and let real customer conversations help shape the business you build
Know Your “Enough Number”
Before setting big revenue goals, figure out how much your business actually needs to generate to support your life. Account for your personal expenses, taxes, healthcare, retirement, and the cost of running your business. That baseline gives you a realistic financial target—and may require making tradeoffs, especially in the beginning.
And remember: success doesn’t have to mean building a seven-figure business. Your goal might be replacing your corporate salary, having more flexibility for your family, or simply creating more control over your time. Decide what “enough” looks like for you, then build your business around the life you actually want.
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