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“I thought I’d help highly educated women get back into the workforce. Instead, my biggest customers were 40-year-old male lawyers. That’s when the light bulb went off: everyone goes through moments when they have that nagging feeling that they aren’t in the right spot.”
Betsy Wills is the co-founder of YouScience and author of the Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. After two decades in financial services and marketing, Betsy took an aptitude test of her own at 34 — and it sent her on a mission to build YouScience into a platform now used by more than three million people, embedded in over a quarter of U.S. high schools and 600-plus colleges.
TAKEAWAYS
‘You Can Do Anything’ isn’t Helpful Advice
Knowing your aptitudes can help you understand why certain things come naturally while others require more effort.
This insight is especially valuable when making decisions about your career and how you spend your time:
It can point you toward work where you’re more likely to learn quickly, perform well, and feel satisfied
Give you permission to stop forcing yourself into areas that don’t play to your natural strengths
There’s no “good” or “bad” combination—everyone simply has a different mix. The full suite of aptitudes (52) are fixed by the time we're 17 years old—and the cool thing is they don’t change.
Measure. Know. Go.
We created the YouScience aptitude assessment because traditional career tools—like Myers-Briggs, StrengthsFinder, and interest surveys— only tell part of the story. Those assessments rely largely on how people perceive and describe themselves, rather than objectively measuring what they can naturally do.
Advances in computing made it possible to test aptitudes more affordably and objectively. Instead of asking what you think you’re good at, our assessment uses a series of game-like exercises that require you to demonstrate your innate abilities.
With the purchase of Your Hidden Genius you get a code for a FREE aptitude test that costs hundreds of dollars.
GIVEAWAY
Wondering what’s next — in your work, your life, or both?
One lucky FemmeFactor subscriber will receive a private one-hour Zoom session with Betsy Wills that will include:
A personal review your results — helping you understand your natural strengths, what they may reveal about the environments and pursuits where you’re most likely to thrive, and how you might use that knowledge to think differently about what comes next.
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